Primary Audience Research

I conducted some primary research in order to:

• • find out what appeals to my target audience
  • to discover and flaws or potential improvements that could be made to my magazine genre
  • to identify any gaps in the market and place a refreshing new twist on the genre

the three images above are the ones that i got my peers to analyse through primary research and this is how i conducted my research. 

these are the questions that i asked:

what do you think is the target audience?

which gender would you think this magazine is applied to and why?

what do you like/dislike about the logo?

what do you think about the contents layout?

what about the colours on the DPS

does the DPS match the artists style?

looking at the front cover what would you say the genre was?

from this video produced by a peer it shows that they have looked at my magazine products and have analysed them well as it she has a clear idea that this magazine is aimed at people in their 20's and is not gender specific. this video also shows me that she thinks it is vital to have a lot of information on the contents page as it is 'handy' for the audience. this research shows that she understands the importance of having a consistant colour scheme throughout and this is what i aim to have in mine.

this peer had another perceptive of the age range for this magazine and this shows that it could be aimed at anyone if two people of the same age don't think the target audience is for the same. also mentioned is how the layout is very sharp and 'clean' and this shows that it is important if many people are picking up on it as it is vital in the magazine industry to have good quality features. this peer like the one previous thinks that the logo is simple and professional and this is another feature that i hope to incorporate into my research.

this peer mentioned that she would think it was a split between both genders and this shows that the magazine will maximise in profit as it is not gender specific, the logo said was very bland as it is standard regular everyday font as there are only 2 colours incorporated in and this has shown me that i will need to have a stand out logo that makes my magazine stand out from the crowd.this peer has mentioned that the DPS is matched to the initial impression of the artist as it shows that she doesn't fit in with the regular image of a pop star as this shows that she is edgy and shows that the magazine isn't afraid to take risks with their chosen artist.

this peer has mentioned what the genre of the magazine and has mentioned that he thinks it is 'main stream' the reason that he could of said this is because this is the main type of music in the industry at the moment and the cover of the magazine could also be representing this.

Below is a list of stylistic decisions that i will make for my project following my audience feedback.....

from my audience research there are a few things that i need to incorporate into my project and these things could be to: 

• have a consistant colour scheme
• have a colourful logo so that it stands out from the others.
• make sure that it is clear who the target audience is for instance age and gender wise. 
• make sure the artists are all of the same genre that i choose.
• stick to a certain number of colours for font.